Impact Goal Rush
Impact Goal Rush

Episode 7 · 10 months ago

Paul Dunn of B1G1 - Just imagine that we reach the goals

ABOUT THIS EPISODE

Paul Dunn share why all entrepreneurs need to be focused on impact and aligning our businesses to the SDGs.

An Lo and welcome back to the impactGorash podcast, I'm your host wont in so we've Got Paul done of B, N G N andit's a platform that is responsible for for over twoundr. Two hundred andtwenty three million giving impacts is a he's, a true inspiration so and inthis episode, poushares of the history of the devlepment of the golds itselfand his very insectual perspective of why entrepreneurs are Tha Force forgood end and why entrepreneurs are the ones thegs going to be creating thechanges that we are going to see in the future. So I hope you enjoy thisepisode as much as I did recording it with Paul Welcome to the showpall. Sothis is the impact goal rush and it's all about inspiring impactentrepreneurs to be more aligned with the global goals, and you are the COfounder and chairman of bngn. So could you tell us why is it important forentrepreneurs to be impact driven and more line with the Goble Gols Wel? I gavme his two quessions one. Whyshould we, you know be impact drifen. The BONC by should be linked out to thegods. So let's talk about impact, the reality is- and I think throughCovid we've seen this massive shift, and one of the shifts that we found isthat thi shift between value and values, values and are really really important.And then, when you IU know, there's what you stand for. Another way ofsaying that is is that to have a purpose, that is to say somethingbigger than yourself some sort of North Star. If you will, is really reallyimportant and when you have that that's something bigger than yourself, sevenSevhan, caby Coran in you know the seven habits he calgled it, the NorthStar and Mon, in something bigger than yourself. Then you become like a magnet,a magnut for customers, a magnet for talent, so that it'seasier to get people on your team, a magnet for investors. So it's reallyimportant to understand that purpose: powers, profirt, that's reallyimportant and another way of thinking about that is that impact big there.Let me say that another woy yeah impact that's right, that impact powers incomeso, in other words the greater the incom, the Gon Tof, the impact thatyou're making in the world righ. Then the greater the income, which also themmeans the greater the profit man. So but then again you don't do it becausethat's your motive! Your motive should not be the money. Your motive should bethe purpose or the impact Youre correct. Now, once you start talking aboutimpact, then the good news is that there is a global, I hesitate to say standard, but thereis a a global gol. In fact, they called theglobal gods right. There's? U Sainable Development Goas, which were introducedon the twenty third of September, two thousand and fifteen in Geneva, and the reason they came inbecause some of US may remember: We had the millennial goals right around themwhen Youre only year, two thousand, and then there was this gap where the worldwasn't. You know, didn't, have anything to kind of focus on so a whole bunch arvery clever entrepreneurs. You know, and I an someof you, some of them- you would know their names. You know like like, forexample, POR polmarand. You would know Bill Gates, O Rihard brandson or ofthese guys wbut they did. They got their teams working on the global gopthree years. It took them and they basically said what have we got to doto make this the kind of place that we would want to leave to ourgrandchildren and that's when they came up with the seventeen gorls andunderneath those seventeen gors one hundred and sixty nine targets. So youhave things like you know: no poverty, life, life, yellow water and all ofthat kind of stuff and the seventeen...

...goys ar really really important. Whatyou discover is that they are all interrelated, so you know one cannotexist without the other, and so this te tends to become like a global standard.Now and so within B. One G one which you mentioned before we are everything, is pinned to theglobal goals and we track your performance towards the Gobal God, andpeople now are, as well as having revenue goals, which, of course, isinteresting or profit goals, they're. Also having given gods, that is theiresaying you know this year. We want to make a hundred thousand impacts orwhatever those impacts are that they wish to make an all of those whenthey're, in B on gone, will be tracked alongside our progress towards theglobal gods. So that's a long answer to a sort, a short question, but I I hopeit gives you enough detail for it so pol. I love that you Shae that the names the big names like PaulPolman and Sir Richard Brenson have been involved when they at the start ofthis development, but my understanding was that there's also been a bit ofcrowd saucing of these goals. That happened, and I thought that was quitefascinating- that they managed to get people to vote on some of theseproblems, but at the start of the sdgs yeah exactly well. The most interestingthing about that interesting enough was, you know a lot of people refer to themas the UN global gods. I don't do that. I refer to them as the global gods. Thereason I do that is because when most people, I think, sadly, when they hearthe word UN by they go. Oh Yeah, you know group of F and nothing happens.You know they just kind of talk about things right, but what was really interesting aboutthe announcement on the twenty Thiro Sectember, tw, Thousa and fifteen, wasthat the the then president of nobody called the thedeput. The Secondary General of the United Nations stood up, and it's thefirst time that the UN has ever said this and what they said was that Bhis that they said that we don'trequire all the countries to sign off on this. Why? Because countriesgovernments exactly the word they use. Governments do not change our world.Now. That's an astonishing thing for a world body to say right now. Certainlywe all know t at that that governments can impact. You know can ilieve allthose things, but the next sentence ou of his mouth was this. So it'sbusinesses that actually change our world. So what e's talking about is?Yes, I MHAN. It's really nice that you know a hundred and ninety threecountries signed off on these Global Gorls, but what's more important? Isthat because the actual change happens when businesses entrepreneurs reallyembrace the global God and the UN when it announced them, was you know for two of US always for sight,ful and saying you know it's businesses that change ha lot. So that's why anand be one gym one! You know we refer to be on o one business for good, andso when people kind of lock on to the lovely things that we're doing in B,Ong one, they can correctly say that they become not just a business for good, but Iforce for good and it's that being if we go back to the first thing that youasked me where I talked about, you know becoming a magnat right, thits kind ofinteresting, because when we think of magnetic we think of force right. So,what's really interesting is you can sort o go full circle and say: Oh whenI'm embracing the goals, then what I'm actually, what I actually am doing asan entrepreneur is being a force for...

...good and isn't that something betterthan saying? Oh, I'm trying to you know just put money in e in my back pocketright. That's that no one is Attractiv by that, but everyone is attracted bythis greater goal that you have exactly so, and this is really fascinatingright I mean, I think, one of the podcast that Ir hurt you recently youwil on Kathleens Cathen, Har, Muwtons podcast,Oh yeah, Thayou, TAK, aboutse inewi knew cathe when she was likeiteen orsomething s eyeah. It's such a good episode. I think everyone should listento it. So one of the things you mentioned wasthe the effect of Gilving and and could you share a bit about the deat, becauseI think that you got a very unique view on Dhat yeah. The one of the things that is reallyinteresting is to observe just take a look at ourselvesright and ask ourselves wher. Are we at our best when are we at o best righ andif you, if you've seriouly as that question or you look around when is soand slow at their best rigy? Well, every single one of us, I think, isactually FA. It's almost like it's in Ourof DNA right and it's this we're allevery single one of us is at our best when we're giving and- and by that Idon't mean necessarily that we're you know sheling out money to somecharities. I don't necessarily mean that what I mean is you know when here in Singapore, as you know, there'sno need to have a car right, so you know when I get on the bus. The firstthing I do as I flash my card, you know to pay for the trip. First thing I dois I look at the driver of the Bass. I Bourhda wiboal and I say thank you forstopping now frenks any freaks the drivers that, but you know it's and-and I would imagine that you know at the end of the day or their long day-they gons Uldn', guess what happened. You know a guy outside stoppe. Seventytwo stopped and said: Thank you, you Tomme, but it's the same thing withwith with you know, retantion drivers or how did the mean just ask thisquestion? How do you feel people listening to us now? How do you feelwhen you help someone across the road? How do you feel now I'll tell you howthey feel they feel fantastic right? They feer R, fantastic t, and so wethink that when we're giving we're giving to them right, but actually it'sus that feels fantastic as well. Rightso, there's a beautiful thingabout giving you know when when you I was hearing someone the other daysaying you know if you have, as as probably during Covid, if you Tus havehad those moments when you go, what is this all about? You know we have theyou know, sort of depressive kind of episode. Sometimes you know thequestion is: How do you get out of it? Werl you don't get out of it. By going,I got to think positive. I got to think positive. I gott there's not what youdo right, because there's like how they oh can I do that right now, but whatyou can do is do some action that involves some gratitude for somethingand just that simple act. Is You being at your best at that moment in time andit starts to change everything for you. I love that. I think there's so truethat when you give you actually the one that jis benefiting, I think thats eaisreally rit. It is e. We often think you know. Wethink that it is the beneficiaries and the beer I mean it is of Courseis abeneficious right. I had someone the other day in the United Kingdom, who had made a resolution that she wouldjoin B, Ong one on the first of December, which he did and she would doher first giving and she wrote she put a on Crosh Tup mean I said I had a golto do this it and she said, Oh, my gosh. It felt so good. I think tha, I thinkthe FHRAST seuse was it felt so warm and fuzzy. You know it felt so goodright and that's it, and- and that's...

...that's one of the reasons why, in ind on jm one, for example, you know E,we don't talk about Wewe, don't we when we show pictures ofwhat's happening, we don't show you pictures of emancipated children andall that kind of stuff that you know make you feel guilty. This is not aboutpeople feeling guilty. This is about people sharing the joy of giving andfortunately right so to go back wight to the start. That means that when wegive we make impacts when we make those impacts D now we've got a standard thatwe must achieve. I we have to ageve this thing by two thousand and thirtyrigt on We'e got ten years ten years to make it all happen, and because ofCovid we've got room, you know, we've got, we've got a speed up. We reallyhave, unfortunately, and that's one of the reasons why you r your podcast hereabout impact, is so important because we've just got to get the message outthat there you know there are some some important things for us to do and Ithink one of the things that covid has shown us. You know you just look at it.Look in the United Kingdom, where you are right now going back a few monthseverybody's talking about that one hundred year old, Captain Tom, you know,and Captain Tom Walked a hundred whatever avoen it wasn't very far, butall of a sudden he raises a hundred and twenty six million pounds or something,and so we look at them. We go wow. Isn't that great right and and then Ithink, Captain Tom was nightit or something as a result of thet right so and we look at that, and even whenwe look at it, we were not even part of it, but we look at it and we go that'sgreat that it's great so whatif. We were all doing something like that. Not Notnecessarily, you know, walking around the garden, for you know Imewhat Tis,ar setting ourselve challenge, but just caring enough really caring enough todo something not for ourselves but for others, and I think that one of thethings that we continue to see through through Covid is that is the acceleration of thatunderstanding. You know you could not have been on this planet for the lastnine months or, however long hits been and not understand that we're allconnected in ways that we that we never even imagine before righ and it tookyou know something like this to really bring that home to us, and so one ofthe things that we're seeing right now is is literally it's very. It surprisesa lot of people, but we are seeing record number of people record numbersof people joining us in there. One go we're seeing record levels of givingthe like of which we've never seen before, and that just illustrates to methat there is this. There is without wanting to minimize any of the dreadfulthings that have occurred through the prandemic. That there is this there isthis other side to it. You know, and that's that's really important, andthat can you know one of the great things about this is we have, as I said before, we have these targets,which enable us to do things, and you know what I'm assissing. You mentionedPaul Pallman a while ago, Purfoman who was the the Co Vuna Lever, and you knowright widely regarded as the most sustainable business leader on theplanet. He now runs a company interesting me and I've calledimaginedcom and this wonderful speech that he doeswer where he he talks about that you and I and the people listening to us. Isuspect we have one what he refers to as the birth lottery. We won an SAI. Weone of the two percent. Listen to that number were one of the two percent ofpeople: WHO'VE WAN it to go hey on what on earth? Is he talking about twopercent in the birth lottery? What he's...

...talking about is that when you and Iwere born most of us lassing when we were born, you know we had. We wereborn in a hospital, we had doctors around us, we had food, we have water,we had. You know we had all those things that sustained us in that point,and the amazing truth is that there are ninety eight percent of kids in theworld who don't have them it. It's amazing number and we just don'trealize that, and so with the advent of the goals which are pointing out thesethings, you know no poverty, you know all of those kind of things and then other things like you know,climates know, we look at the climat. We look at all of those sorts of thingsacross those seventeen goals. You know, and by the way, just just on that. Idon't think I mentioned this to Catherine Solen me mention it to you. You've KINDF got an idea of how old Iam ID so the other day I was listening to watching a Netflix thing, and then wetell you how the program began and then I'll tell you what the name of theprogram was. The program began. T ene was a guy in the program Agan, I'mninety three years old. Now because of my age, when I see someone ONTV WHO's.Ninety three years o ago, okay, you got me, I'm EA at was actually who it was by the waywas Sidavid Evevar and th yeah and the the O anybody listening. Now I mean yes,we should keep listening to wons podcast, but when we have the time,let's go, listen to it's only fifty of minutes long and it's called a life onour planet. The ending of that program is the most amazing ending that I haveever seen on anything that talks about the kind of thing that you and I aretalking about right now. You know, and what I mean by that is that frequentlywhen we feel passionate about something right, we kind of become like if youwill actabists and we sort of in people's faces and all that kind ofstuff, and what we don't understand is that when we're in people's faces,whitely or wrongly riht some people a lot of people, a gin ob repelled bythat- and yet what you want them to do is to tun to you not be repow. Soquestion is: How do you do it? The answer to that is: Go watchthem, gowatch that day, Tha Eberthin, because there's so many quote: Unquote,terrible things going on with climate right that you listen to that and atthe end of it, th I'll tell you what the last three words are and then youdon't need to go watch it tot figure out what he's talking Abouto. So thelast three words on it. I mean. Let me let me give it another context. You andI've been talking about some extraordinary things. Right. We've beentalking about impact about the responsibility of entrepreneurs. Yes,it is a responsibility to feel you know to fess up and really get somethingbigger than ourselves to understand that it is entrepreneurs who change ourworld it to quote the United Nations for one right and then we think thatall to the gods. So what happens in the in this last part of the prine? Soimagine just imagine for the minute that we did all of those things. Justimagine that those seventeen things you know from no proverty o life below warand life on earth, to partner ships, to lea you know to decency andresponsibility, legal systems that work all of thosethings. You can look them up, tho, seventeen things right and so imagineif we actually did all of that by t o thousand and thirty and then the lastthree words of that life on a life on our planet. So for you this just imagine that I love that. Just imagine that Rit's a beautiful wayto think bout, the power of what we...

...know- yeah wow. I need to watch it because so manypeople have mentioned it to me. Vupisegive me a big surprise that theprogram begins in the most unlikely place. It begins Inchanoble, it beginsOh yeah and then you know thirs beautiful production, as you wouldexpect with Sirdavid, and then you see him as a boy walkingdown this English lane and then, when it gets to the closing piece that piece.I just told you about. There's there is real life now walking down what looks like the same English lanethat he was walking down when he was a boy. The difference is that that lame is in Cinobal, that's the difference,and it's like Ohno I may. Maybe that was a s I should have given you aspoiler alert for that one, but but anyway, it' worth watching. It reallyis awesome. Po, so for for people whowants to you know turn their business to be moreimpact driven. How can they use be and Juan? Oh, that's that's a greatquestion. You know. I think that B, One j one is history making because it'sthe first time that anything you know the all sort of thing is our you know:Xizaig Company probadly supports. You know ABC charity and they're. Nothingwrong with them mean that's a good thing, but think about it. How muchbetter is it to be able to say every time I send an email could get saccess to education every time I join a zoom link, elevenkids get access to like check life, saving water, you know and you so, inother words, t you can embar these activities and just make it happen asit were automatically and you've got this wide choice you can give from onecent. One cent makes a difference so as entrepreneurs, you know we used toMontremeneurs, saying things like well, when I'm successful, I gotayou gobyhing on a second. What is it that you don't understand about the journey? IThi? This is the journey right. This is you beg at your best at every step ofthe journey. Hence the reason that giving and we're seying. Fortunately, Ithink were saying so many entrepreneurs. You know you included getting into thatand really really living it each and every day, and so you know and changing our our world andtiny tiny ways, but collectively massive ways and doing that everysecond every day and in every way. So that's what B Yng want allows you to do. Yeah, I loved, I mean it's such a gamechanger in terms of giving and how how it can be done so differently, and Imean I've I've sort of registered my business right when I started mybusiness I noiso so yeah for people who are listening. How can you know how canpeople get in touch with you? Oh well, all sorts of ways, but probably thesimplece is you know you can drop me in email, I'm very happy to hear from you.Normally, you know I' e, give you linkedin INM Pacebogn. You know allthose sorts of things, the simplest ways: droppinn EMA, Paul, B, Ng Oncom,it's Pul at B, as in Elter, be the number one and then the onlete g andthe number onecom, and you can of course go to be on goncom on its home.Without the POL Intronodat and have a look at all of the magical things thatwe've been we've been sharing with you today aswell awesome. Thank you very much Paul. It'sbeen such a great conversation here. Well, thank you. It's it's been reallygreat to hang out with you,...

...particularly at this really importanttime, and so for all of our listeners. To thank you for taking time to tolisten, and probably some of you will be heading up to Christmas- make sureit's a great one and let's make sure that two thousand and twenty one is ayear, that's full of entrepreneur ship at the Max and giving it the Max aswell asome. Thank you. Thank you. So please do let us know what has beenyour biggest takeaway from this episode and, if Youd like to support thepodcast, please do livers and reading and review on Epper podcast, becausethis would help us get this podcast to wider audience. For the next episode,we're going to have Yo atwards of brannew consultancy in the distruptorsclub, where she's going to be sharing her experience, working with many manyimpact, ontropeners helping them identify their identity. This is impact,go rush and I'll see you in the next episode.

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