Impact Goal Rush
Impact Goal Rush

Episode 3 · 1 year ago

Marcus Curcija - How to align your business to the SDGs?

ABOUT THIS EPISODE

Dr Marcus Curcija is the founder of Third I Management and host of Insights into Impact Podcast. He talks about the importance of impact assessments and how to make use of the SDGs framework.

Hello and welcome to the impact go rush podcast. My name is win time and in this episode we've got Dr Maccus Kusia from time management. He's also the host of insight to impact podcast and he's going to be sharing why it's so important for businesses to be impact driven, as well as how the sustainable development goals can be used as a framework to facilitate this. Hi, macus. So could you for people who are not aware, what are the s dges and how should businesses make the most out of this frame work? You know, the STG stand for the sustainable development goals and they were developed by the United Nations. You know there are seventeen goals, but they're actually a one hundred sixty nine targets and two hundred and thirty indicators. Most people were really only familiar around those seventeen goals, and so from my experience, many people are not aware of the targets and indicators. The targets are really what businesses and organizations need to strive for, and the indicators or how we can...

...measure whether or not we have reached the targets. So if all the targets are reached, then we've actually achieved the goals. You know, if you're a small business owner, an investor or an entrepreneur, please know that you should be aligning your services and products to the steg targets. This is so much more authentic than trying to align to the goals alone. So, for example, I'll tell you how you can do that real quick is that, when it comes to aligning to the goals, you need to think in terms of you know, basically, if you're a large company, a Community Group or a nonprofit, you need to have two main considerations. You know, what is it that we offer, and what are the values and demands of our stakeholders? So let these two questions really guide you. And for that, what is it that we offer? Think in terms of products services, what is your strategy? What is the tone of your branding, of your marketing? By asking these questions, you will be able to identify what targets Your Business Aligns to. For the second question, what are the values and demands of your stakeholders? You know this is something that may take some investigating,...

...to be quite honest. You know it may require you to conduct some research. The following tips should help guide you, though. You know, it's like who is your primary, secondary and tertiary market. What are their values? You know, ask your employees about their values and if there's any opportunities there. What challenges exist in the community and communities that you operate in? How can you be a better neighbor? Who Do you partner or collaborate with? How are they conveyed? Do they add value to your branding or is it possible that they have the opposite effect? You know, really examine your entire supply chain to investigate these opportunities and by asking and answering these questions, you'll be able to convey your sustainability strategy to your market by crafting your messaging in accordance to the targets, and that's something that you really can't get out of just a seventeen goals alone. So again diving into that list of a hundred and sixty nine targets, or really did. I'm sorry, I'm a bit passionate about this because I've been approached so many times and so just so often people aren't aware that, as I previously mentioned. So look,...

I have I haven't written how to guide on this, and so please don't hesitate to reach out to me on linkedin or through my email if you want to learn more. That is so fascinating. I think that is so true, that that the breakdown is so important and being aligned with the targets and indicators make so much sense. So you're an expert in this space in when it comes to digging down into the detail, into the data, into the into the meat of the business. You've been in conflict management, in in the sustainable tourism for a while. So could you share a bit about why it's so important for businesses to be impact driven and addressing these global goals, because I know you do work with big organizations, big trade charities, but also businesses. It's a lot of our audiences that I expect to see on this podcast are going to be entrepreneurs and my part of the reason why we are doing this podcast is to inspire more impact driven entrepreneurs. So could you share a bit about that? Yeah, great, great question. When and...

I work as a global community, you know, we really needed something to strive for and and a way to bring in, you know, governments, the private sector, nonprofits, multilaterals and bring communities together with a common focus. Hence the goals provide that framework. They give us that common focus that demonstrate that business, that life is so much to demonstrate for businesses, that life is so much more than profit. It is also about, you know, social and environmental factors. Hence the trip will bottom line. So when you say impact driven, businesses are all realizing the need to align themselves with impact based concepts, whether it's social or environmental. It's great to see so much corporate responsibility and so many shared value initiatives being borne out of this. So I guess I really want to say that there are still a lot of work that needs to be done, you know, in terms of education, because, frankly, the stgs are still not common call knowledge across the world and many businesses are still measuring or communicating their impact in outputs, right,...

...but they really need to understand its social impact work is centered on outcomes, you know. Nobody cares about how many or how much, it's about what was the result impact of that initiative. You know. Anyway, when you said why is that? Why is it important? It's important because if your business doesn't allowance to Sustainability Principles, your business will lose market share and will be coming. afterthought, consumers are more sophisticated these days. You know, they investigate how companies give back and what initiative businesses have to help people. So, you know, implementing sustainable principles and practices into a business is a great investment because I can assure you that it will have a great returnal investment and a chief increased market growth. You know, all things being equal, are you going to support a business that helps people or the one is that is concerned about holding profit? So, Marcus for for businesses possibly already starting this journey of being an impact entrepreneur, you know, being an impact business,...

...right. So why is it important to do impact assessment, because I know this is one of the Britten buttle of Your Business and your expertise. What is it that is challenging about this impact assessment process? I know it's flitted down the line, but it's so such an important thing to be aware of, of of this part of the process. Right. Yeah, look, exactly, and and I'm glad you brought up the impact assessment and brought in some of the work the third time. Management does so often, you know, I end up talking about the s a state of a develop sustainable development goals and and just the purpose of impact. But you know, I'm glad they thrown some of these things about what actually my career and my focus is a third eye. So you know, an impact assessment is is every dance based approach for evaluating proposed action, such as policy, a project, the plan and so forth. You know, the impact assessment is used to evaluate the economic, the social the environmental impact of a proposal. So the...

...result of the assessment should inform decision making. Impact assessments are important because, you know, important to they're important to conduct because they evaluate the perceptions of those who who will be influenced by the project or whatever. Really I mean. Hence, before, before decision is made, it is of the utmost and utmost importance that the decision makers fully understand the implications. They need to know how the community views the initiative, because if they oppose it or if it generates any sort of conflict, then the developer, whoever, is going to have a tough time on their hands. So what makes it challenging? Is it? First off, many companies that do impact assessments only ask a few people, you know, or they conduct focus groups which only include a certain segment of society. or a cohort that is prone to providing their input. So, as such, a true representation of a communities population is not represented in the impact assessment is not accurate. Think about it this way. If a town leading is held, only hear from the loudest or most outgoing people. You also only hear from those who choose to show up or eat...

...or even are able to show up. You know a lot of people have to work and so a fourth, a lot of people don't like to show up to town meetings. So what about all the other people in the community? These are not fair representations. So a third eye. We recognize this problem and developed the way to gather a much more representative portion of community perspective. We deploy our process using facebook, email, what's up, what's APP, website, whatever, so people can participate when it's convenient for that. We've also simplified the process that it only takes a few minutes, not an entire evening. You know, through our process we are actually able to address the issues and challenges at various stakeholder groups, experience perceive from development, but also state what decisions will work or not work and link that data to positive or negative impacts. We give our clients access to understand the perspectives of community members. You know, another part of our process is that, by using our signature algorithms, we provide solutions so decision makers know how to create dialog...

...with different groups and communicate with them in a way that has a higher probability of success. In short, our data really tells us what people are thinking or what needs to be done to achieve positive impact, and we get all this info simply by asking people the right questions. So, Marcus full, you know, for people who want to find a moll about what you're doing, I know you have launched your podcast called the insight into impact podcasts. Could you share a bit about your experience podcasting? You know, what is this podcast about, and tell us more about the the show that you're putting together? Yeah, Tret Loook, I'm rather new to the podcasting thing, I must admit, but you know, the insight into impact podcast is a production sponsored by my firm, third eye management. You know, it's purpose is to talk about sustainability principles and practices that help all organizations with implementing social impact strategies and achieving economic prosperity. Right. We talked about the importance of...

...gathering stakeholder perspectives. We talked about impact measurement, how to improve this is in making, and so much more. As I said, I'm rather new to this, but you know, so far we've covered risk, we've covered resilience, the circular economy. Tomorrow we cover the importance of stakeholder engagement for the extract of industries and next week is on the STG's impact investing and impact washing. We've also have people lined up to talk about women in stem and sustainability technology, about waste management. We have heaps of people that are already lined up for the for the next month or two. But I'd like to say really that I'd like to say thank you to the best producer in the podcast game, and that's Hannah Pretty, who is also my cone founder at third eye man's and my partner in life. You know, her work on the podcast and her contributions to the business are invaluable. You know I'm sort of the face of the business, but it's her work and insight that have gotten us as far and where we are today. Awesome. That's very exciting.

You know, I just want to mention I guess what we're what we do at third eye, you know, because we're on here talking about social impact. But you know, one of the things that I've learned is that for some of us have been working in this industry for quite a while, there's a lot of noise out there right especially because of covid and in the tumultuous year that we've had. And so what I have found is that there's so many organizations that say they they they're doing it really well but or that they can manage social impact. But you really need people who are authorities in this and have been working at a long time. And so I've noticed that because companies are trying to, you know, gain market share and they realize the value of social impact now it maybe sometimes they need individuals such as myself and third eye management and Hannah pretty to really come in to really help them with their decisionmaking, to help them identify market opportunities and help them justify strategies to their board. I mean it's not easy when you have this mindset that's...

...existed since, you know, the beginning of time that profit, profit, profit, and now all a Sudn. We're telling these people, these board members, the these CEOS look, you need to start worrying about social impact and environmental impact just as much, and it's tough. It's tough to change that mindset. So you know, really, what I just want to address is that it can be done. Listening to your stakeholders, gathering their perspectives and really just valuing what people around you have to say will guide that decision making process and will guide you to a more sustainable outcomes, will guide you to meeting the STG's look. Together we can do it. Awesome. I couldn't agree more. Thank you very much, Marcus, for sharing your time and your expertise here and we love to have you back and I'm sure we will. So thank you very much. Thank you very much when it's been an absolutely present pleasure. Thank you so. Thank you very much for listening to the end of this episode. If you enjoyed it, please do leave...

...us a review and share with someone who do thing might benefit from listening to this episode and in the next episode we're here from Dr Ross Miller, who is the host of the songlits and sirens podcast, when she's actually a foot and anchord doctor, and she's going to be talking about her experience during this pandemic and how you can take your first step to creep more impact. So, if you haven't subscribed, subscribe today podcasts and we will catch you in the next episode.

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