Impact Goal Rush
Impact Goal Rush

Episode 8 · 1 year ago

Gayle Edwards - How to create a legacy with your personal brand

ABOUT THIS EPISODE

Gayle Edwards, personal brand disruptor, founder of Brand You Consultancy and The Disruptor Club talks about the importance of being in your own skin, identifying your identity and leaving a legacy.

Hello and welcome back to the impact go rush podcast. I'm your host, wintern, and with me today I've got personal brand disruptor, Gil Edwards, who's the founder of brand new consultancy and the distructor club. And if you haven't listened to episode seven, you have to go back to listen to it. It's Paul done of bg one, and it's such an inspiring stories that he's been sharing and so many nuggets around why you should be an impact entrepreneur and why we are seeing this current goal rush towards impact. So go back to that episode if you've missed it. So I'm so excited to have Gil Edwards with me. So welcome Guil to the show. Welcome, welcome, welcome, and thank you for having meybing. Gil, could you share with the audience why should entrepreneurs be more impactful? And I know you do this for a lot of entrepreneurs who are repositioning their bread and really rethinking their own...

...sort of path and identity, and I've actually work with you on that myself and us you are so efficient and so experience in this process right. So could you share, first you know, why is it important to get get this right? Oh my goodness, it's majally important. One of the most common problems, I should say that, that people come to me with, all that I see that entrepreneurs and business owners have, is that they don't just don't know how to speak about themselves or their business or even their vision in a way that's clear, in a way that's compelling, in a way that really invokes confidence in them even and we see it not just in the way they speak, but we see it in their copy on their websites, we see it when they are writing landing pages or trying to talk about a promotion or a product that they've just created. We see it so many times,...

...and oftentimes it's because they're trying to do what everybody else does. They're trying to use the words that are the latest buzz words, they're trying that, they're really trying to be, quite frankly, something that they are not. And I work with people who are. You know, they're the rebellious ones, they're the disruptors, as I like to call them, but really they're the square pegs looking for their square holes, and that all, that's all I do. I just provide them with that space that says look, this is your square hole. You can be exactly who you want to be and I can help you to really craft and create a message that is so clear, so compelling and allows them to be their unique and articulate self that it just creates magnetism and momentum within their business. I love you mentioned the wooden magnetism, because it's really with a identity that is aligne. I think...

...the magnetism actually starts to happen right that you actually start to attract the right purse, the right people, the right customer, and I think that is so important. So, Gil, could you show us, you know, some of the steps that people should take to be able to do that, because I know it's a process and you do a lot of healing work with entrepreneurs. Could you share a bit? Well, you know, what are some some of the stumbling blocks and some of these steps that people can can, you know, do themselves? Absolutely so. A lot of people are scared of the word identity or you know, when they hear and they hear that they need to work at an identity level, they think, oh my gosh, this is going to be such hard, deep, you know it's going to be deep dive excavation into, you know, the the darkest shadows of my soul. I don't want to go there. I just want to sell, you know, x amount of programs. But that's not what identity...

...is really about, not not in my world anyway. You know, for anyone that's worked with me, you know this is about joy and I call it standing up in your own Hallelujah. That whole process is is actually a joyful process. It may it may start off being a bit uncomfortable, but, like I say all the time, it's like it's like your favorite pair of shoes. They're beautiful and gorgeous the shop. You get them home and suddenly they can kind of pinch a little bit if you walk in them too long. You know you've got to break them in and that's what standing up in your own Halleluy your is. You know that there's beauty there. You know you've got the talent that gives the expertise, but you've got to go through a little bit of discomfort to get that out there. But once you do, they're the most comfortable shoes in the world. You know, being in your own ski and is the most comfortable place to be as an entrepreneur, in a business owner and as a corporate leader. And that's really I know I'm trying to simplify it and downplay my talents, but but that's really what it is. It's about people being really comfortable with who they are and...

...using that as leverage, because when you're not comfortable, you're not confident, and when you're not confident, you're limiting your success and and that's what it is on a fundamental level. But but even more than that wound, there's a bigger game at play here as to why this is so important, not just to me, but to all the people who we are serving. You know, we are moving into well, what I like to call the human to human economy, the heart to heart economy, and brand you, which is my business, my consultancy, brand you. You know, we're a trailblazer for that economy. We're contributing to that growth and development, which is an ecosystem where people like you and I did the disruptors amongst us, the Rebelli is the square pegs amongst us, where we're really connecting now through our purpose, we're connecting through our passions and we're really working towards you know,...

...the common goal of improving societal experience for all of us, whether it be through our businesses, in our professions or as individuals. And that's why everything I do in my business ties in to the UND goals, because it's a bigger picture. Being comfortable with yourself is just the first step to contributing on a global scale. For me, I love that. I think that is so true. My my experience has been that it's always a person a journey before you can try and help others. I think it's a it's about helping myself that you actually start to help others. Absolutely your process, you know, it's so, so powerful for someone who wants to work with you. You know, like give us an idea of what you do and how you help someone. Well, the first thing, the very first things that I do when I start working with somebody is I don't ask them what do they do, because that's quite an easy well, it's not an easy question,...

...but it's quite a simple question. It is for it that way because people say I sell shoes. My question to them is always what is the legacy of what you do? What is it really about? Because I want to know why is selling shoes so important to you? What wouldn't happen if you didn't show up to sell your shoes? And it's that and it's at that point where I really start to hone in on the identity level. You know, there are five and pillars to in my destructive branding process and the first one is identity, because we can't do anything. I see a lot of clients as well that when they first come to me or when they first start exploring whether or not they want to work with me, they'll they'll say things like what, I've got all my branding sorted out, my logos gorgeous. If you seen my logo and my website. You know I've just finished putting my website together and I think, yeah, that's brilliant, that's great,...

...but that's not what I do. I work from a personal branding perspective. I'm here to make you so comfortable with yourself and so magnetic to other people that you can't help but create change, you can't help but provoke transformation in the people that you work with. Because I'm working at that legacy level, which is why that's the first question I asked. And then we take it right through, right through to the image, which is where things like your website and your logo sits, but also through to income as well. You know, I'm not afraid to speak about money. A lot of my clients are. You know, that's one of the the changes that showing up in their business. They're not making enough money. They're scared or fearful about charging for their services. There's they're even fearful about acknowledging what their own gifts are because they think it's, you know, it's bragging's arrogant and, as I've said before, it's not about being bragging, but it's not about bragging,...

...it's not about being arrogant. It's about being sure of your brand, your personal brand. So that's the kind of process, and obviously I haven't given you every step in the fire step process, but definitely goes from the legacy and identity level right through to the income. I love it. So I know I know working with you, that you have a sort of brand, your voice process that can so for anyone who would like to get in touch with you. Where could people find you? Well, first and foremost, please do not come and find me on twitter, because you'll be very disappointed. Okay, you will. That's where I hang out to talk about, you know, the Duke and Duchess of Sussets and the wonderful things that they're actually doing. That in line with the U end goals at the moment right. So don't come and find me there because you'll just think of all this woman was a branding expecially keeps talking about Megan. But but I do have an apt consultancy you twitter account actually, but really the best, the best...

...way to contact me is just to connect with me, you know, send me an email at brand you. I'm very easy to find them on Linkedin, Gela towards brand you consultancy. I'm on Facebook, I'm on instagram. I love instagram. gled would stop brand new. I'm not hard to find. If you really want to find me, you will find me, especially this day and age. You know, you can connect with anybody in this day of their age. So what I will say to you, though, is I want to make it really clear. You know, I'm a lovely person. There's no doubt. Okay, I've got no problem saying that I'm a lovely person. I can definitely assure but I'm more than you. But I'm not an easy person. Okay, I'm not an easy person and I say that because I know, number one, I'm not everybody's Cup of tea, because when people work with me, I'm going to really, really fight for your integrity. I'm going to fight for that authenticity that lives within you. I'm going to fight for the geniuses in you, all the expertise,...

...the talents that gives all of that. You know, I'm going to really fight for them to have their to have their voice, and some people can't handle that because they're not ready. But I mean it's a gentle process and often a fun process, to be fair. But I like to make that really clear, because some people are not ready. So if you are ready, or I or even if you're thinking, I'm not sure if I'm ready, but I'm going to give it a go, then please connect with me, because I can guarantee, and I love to say this because it's true. I can guarantee, but by the end of our very first session together, you will walkway much clear, are much more congruent and confidence without a doubt. I can guarantee that. There's so amazing. I mean I really think you do. You do really try and push people to way past the normal comfort zone, but I think at the right at the rights level, and I personally experience it and I can definitely confidently, you know, endorse...

...your process in it's such a pleasure to have you here, Gil Hmm. Thank you. Thank you, and it's a real pleasure to be able to share this stuff as well, then, because there's no point being in a position or in a space, whether it's whether you're a business owner, you're an entrepreneur or your corporate leader. There's no point occupying that space if you're feeling insecure or if you're feeling that you're not contributing in the way that you want to. And just stay in there. This help out there, the support out there, and and I want people to know that I'm one of those people that can help and support them. You know I will. I also want people to know that as we move into the human to human economy more and more and, like I said, brand new is a real trailblazer for that in terms of the ecosystem that I'm creating with the people that I work with, the destructors that I'm working with. I want people to know...

...that every single thing that you do, whether you do it with me or through me, it contributes on the larger level. Even if you just follow me on one of my social media channels, that goes towards a humanitarian project. I mean when I know you are also a member of the Beegne community, which is all about giving back. So even if someone follows me, it means that a girl can be educated, you know, the other side of the world. You know, if someone actually engages my services, it means that water is provided in another part of the world. You know the this is not just about, yeah, just want to get my messaging right. I just want to work with really great clients so that, you know, I can build an extension on my house. That's not what it's about. This for me, it's about really being part of the growth and the...

...development that facilitates transformation, change, not just for me but for everyone else as well. That's part of having a global legacy, global impact. To me, as you know, my professional title is a global impact and personal brand strategies. That's my professional title, so I like to live up to that. You know, that's not just words, pretty words, impactful words. I just chose that. I'm going to call myself that this is about. What does it really mean? You know, and I I have to step into that. I can't let myself off the hook, you know. I've got to wake up every morning and know that I'm doing this for the right reasons. I think it's amazing because you did share the whole importance around the legacy, and that is so, so important and I think that's a fascinating question to end this conversation with. So think about your legacy that you want to leave and yeah, and check out Gil Gil Edwards, and you do have a disruptive, disructive club, the destructor the distructive club community on...

...facebook. It's a free community. It's where myself and many more disruptors from around the world hang out. So come and hang out with us. So that was Gil at wards of brand new consultancy and the Disruptive Club. Let me know what's been your because takeaway from this episode and in the next episode we've Got Island partners founder, JP dalmont, and also the host of the impact leaders podcast, where he's been interviewing some of the biggest institutional impact investors on his podcast and he's going to be sharing why and she's going to be sharing some of his insights on how businesses are becoming more impact driven and how not just entrepreneurs but the whole financial ecosystem is aligning themselves to worth solving and addressing the sustainable development goals. So tune into the next episode. This has been the impact go rush podcast and I'm wound time. See you in the next episode.

In-Stream Audio Search

NEW

Search across all episodes within this podcast

Episodes (22)