Impact Goal Rush
Impact Goal Rush

Episode 8 · 10 months ago

Gayle Edwards - How to create a legacy with your personal brand

ABOUT THIS EPISODE

Gayle Edwards, personal brand disruptor, founder of Brand You Consultancy and The Disruptor Club talks about the importance of being in your own skin, identifying your identity and leaving a legacy.

...and Lo and wellcome packted th impactGorush podcast, I'm your host Winton and with me today. I've got personalbrand distructor Gil Edwards, who's, the founder of brand new consultancy inthe distructor club, and if you haven't listened to episode seven, you have togo back to listen to it. It's Paul done of BN G N and it's sucking inspiringstories that he's been sharing, and so many nuggets around why you should bean impact contrepreneur and why we are seeing this current go rush towardsimpact. So go back to that episode if you've missed it, so I'm so excited to have Gill Edwardswith me. So welcome Gill, to the show, welcome, welcome, welcome and thank youfor having Me Woon. You look you share with the audience.Why should endrepreneurse be more impactful, and I know you do this for alot of entrepreneurs who are repositioningtheir braind and really rethinking their own sort of path and identity,and I've actually worked with you on deat myself and was you ware soefficient and so experiencin this process right? So could you share? Ifus, you know, why is it important to get get this right? Oh, my goodness,it's majorly important one of the most common problems. I should say tbutpeople come to me with Al that I see the entrepreneurs and business ownershave is that they don't just don't know how to speak about themselves or theirbusiness revens their vision in a way, that's clear in a way, that'scompelling in a way that really invotes confidence in them. Even and we see itnot just in the way they speak, but we see it in their copy on their websites.We see it when they are writing landing pages or trying to talk about apromotion or a product that they've...

...just created. We see it so many timesand oftentimes it's because they're trying to do whateverybody else doesthey're trying to use the words that are the latest buzz words they're,trying they're really trying to be quitefrankly, something that they are not, and I work with people who are, youknow: they're the rebellious ones they're the disruptors as I like tocall them, but really they're the square pegs looking for their squareholes and that that's all I do. I just provide them with that space. That saysthat this is your square hole. You can be exactly who you want to be, and Ican help you to really craft and create a message that is so clear, socompening and allows them to be the unique and articulaiteself that it justcreates maganitism and me intewitin their business. I love you mentionedthe w magnetism because it's really with a identity. That is a Ligne. Ithink the magnetism actually starts to happen right. You actually start toattract the right person, the right people, the right customer, and I thinkthat is so important, so Gi Coul, you share ith us. You know some of thesteps that people should take to be able to do that, because I know it's aprocess and you do a lot of feeling work with entrepreneurs. Coald, youshare a bit. Well, you know what are some some of the stumbling blocks andsome of these steps that people can can you know, do themselves yeah absolutelyso. A lot of people are scared of the word identity or you know when theyhear and they hear that they need to work at an identity level. They think.Oh, my gosh, this is going to be such hard deep. You know it's going to bedeep, DIV excavation into you know the the darkest shadows of my soul. I don'twant to go there. I just want to sell. You know X, amount of programs, butthat's not what identity is really...

...about, not not in my world anyway. Youknow for anyone. That's worked with me. You know this is about joy and I callit standing up in your own Hallolooa. That whole process is is actually ajoyful process. It may it may start off being a bit uncomfortable but, like Isay, all the time, its SI. It's like your favorite pair of shoes, they're,beautiful and gorgeous in the shop you get them home and suddenly they kind ofpinch a little bit. If you walk in them too long. You know you've got to breakthem in and that's what's stending up in your own Hald Ote year. Is You knowthat there's beauty there? You know you've got the talent that gives theexpertise, but you've got to go through a little bit of discomfort to get thatout there. But once you do they're the most comfortable shoes in the world youknow being in your own ski is the most comfortable place to be as anentrepreneur in a business owner and as a corporate leader and ther's really. Iknow I'd tryng to simplify it and downplay my talents, but but that's really what it is. It'sabout people being really comfortable with who they are and using that asleverage, because when you're not comfortable, you're, Nook, confidentand when you're, not confident you're, limiting your success and and that'swhat it is on a fundamental level, but but even more than that wound. There'sa bigger game at play here as to why this is so important, not just to me,but to all the people who we are serving. You know we are moving intowell what I like to call the human to human economy, the heart to heart,economy and Brand Yeu, which is my business, my consultancy Brand Yeu. Youknow we are a trail blazer for that economy were contributing to thatgrowth and development, which is an ECO system where people like you- and I didthe disruptors amongst us, the rebellios, the square pegs amongst us,where we're really connecting now through our purpose, we're connectingthrough our passions and we've really...

...working towards. You know the commongoal of improving societal experience for all of us, whether it be throughour businesses and our professions or as individuals, and that's why everything I do in my business ties into the UN goals, because it's a bigger picture being comfortable with yourselfis just the first set to contributing on a global scale. For me, I love Het.I think that is so true. My my experience has been that it's always aperson a journey before you can try and help others. I think it's a it's by helping myself that youactually start to help by this Atiy your process. You know it's so sopowerful for someone who wants to work with you.You know like give us an idea of what you do and how you help someone wellthe first thing, the very first things that I do when I start working withsomebody is, I don't ask them what do they do because that's quite an easy,wellts note an easy question, but it's quite a simple question: letsput it that way because people say I sell shoes, my question to them isalways: What is the legacy of what you do? What is it really about, because Iwant to know why is selling shoes so important to you what wouldn't happen if you didn't showup to sell your shoes and it's that? And it's at that point where I reallystart to hon in on the identity level? You know there are five and pillars tolin my destructive branding process. The first one is identity, because we can'tdo anything. I see a lot of clients as well that when they first come to me orwhen they first start exploring whether or not they want to work with me,they'll they'll say things like what I've got all my branding sorted out. MyLogos Gorgeous, have you seen my Luga and my website. You know I've justfinished putting my website together and I think yeah. That's brilliant,that's great, but that's not what I do.

I work from a personal brandingperspective, I'm here to make you so comfortable with yourself and somagnetic to other people that you can't help but create change. You can't helpbut provoke transformation in the people that you work with, because I'mworking at that legacy level, which is why that's the first question I askeand then we take it righe right through to the image which is where things likeyour website. Your logo sits, but also through to income as well. You know,I'm not afraid to speak about money. A lot of my clients are, you know, that'sone of the the challenges that showing up in their business they're, notmaking enough money, thif, they're, scared or fearful about charging fortheir services. thes they're, even fearful about acknowledging what theirown gifts are, because they think it's. You know it's bragging I's, arrogantand, as I've said before, it's not about being brakenbuttbe sot aboutbragging. It's not about being arrogant, it's about being sure of your brand,your personal grand. So that's the kind of process of an ofvioucly haven't,given you every step in the fiveset process, but definitely goes from thelegacy and identity level right through to the income. I love it. So I know I know working with you thatyou have a sort of brandnew voice process that Beoo so for anyone whowould like to get in touch with you. Where could people find you well? Firstand foremost, please do not come and find me on twitter because you'll bevery disappointed. Okay, you will that's where I hang out to talk about.You know the Duke and Duchess as sussets and the wonderful things thatthey're actually doing that are in line with the UN goals at the moment. Reesothey come and find me there, because you'll just think. I thought this womanwas a branding expet. She just keeps talking about Megan, but, but I do have an act consultant toyou. Twitter account actually, but...

...really the best. The best way tocontact me is just to connect with me. You know send me an email at Brand Yeu,I'm very easy to find a one linked, tin, galladwods, brand yew consultancy, I'mon Facebook, I'm on Instagram, I love Instagram galet would stop brand Yeu,I'm not hard to find. If you really want to find me, you will find meespecially at this day and age. You know you can connect with anybody inthis day of that age. So what I will say to you, though, is I want to makeit really clear. You know I'm a lovely person, there's no doubt. Okay. I'vegot no problem, saying that I'm an lovly person, I can definitely Afu, but I'm not an easy person. Okay, I'mnot an easy person, and- and I say that, because I know number one- I'm noteverybody's Cup of tea, because when people work with me, I'm going toreally really fight for your integrity. I'm going to fight for thatauthenticity that moves within you, I'm going to fight for the genius that Sen,you all the expertise, the talents, the gift. All of that you know I'm going toreally fight for them to have their to have their voice, and some people can'thandle that because they're not ready, but I mean it's a gentle process andoften a fire process to be fair, but I like to make that really clear, becausesome people are not ready. So if you are ready or even if you you'rethinking, I'm not sure if I'm ready, but I'm going to give it go, thenplease connect with me because I can guarantee- and I love to say thisbecause it's true I can guarantee, but by the end of our very first sessiontogether, you will walk way, much clearer, much more congurent andconfidence. Without a doubt. I can guarantee that they're. So amazing Imean, I really think you do. You do really try and push people to way paste, the Normal Comfort Zon, but I think at the right at the rights level, and Ipersonally experience T- and I am definitely...

...confidently- you know- endorse yourprocess and it's such a pleasure to have you here,Gil. Thank you. Thank you and it's a real pleasure to be able to share thisstuff as well, boing, because there's no point being in a position or in aspace whether it's, whether you're a business owner you'r an entrepreneur oryour corporate leader, there's no point occupying that space if you're, feelinginsecure or if you're, feeling that you're not contributing in the waysthat you want to and just stayin there. This help out there the support outthere an, and I want people to know that I'm one of those people that canhelp and support them. You know I. I also want people to know that, as wemove into the Humon to human economy, more and more and like I said brand yewis a real trail blazer for that, in terms of the ecosystem that I'mcreating with the people that I work with the destructors that I'm workingwith. I want people to know that every single thing that you do, whether youdo it with mels through me, it contributes on a larger level. Even ifyou just follow me on one of my social media channels that goes towards a humanitarian project, I mean weand. Iknow you are also a member of the B Ong on community, which is all about givingback. So even if someone follows me, it means that a girl can be educated. Youknow the other side of the world, you know. If someone actually engages myservices, it means that water is provided in another part of the world.You know th. This is not just about yeah. I just want to get my message inwrior. I just want to work with really great clients, so that you know I canbuild an extension on my house. That's not what it's about this! For me, it'sabout really being part of the growth...

...and the development that facilitatestransformation and change, not just for me, but for everyone else as well.That's part of having a global legacy global impact. To me, as you know, myprofessional title is global impact and Personal Brownd. STRATCH is that's myprofessional title, so I like to live up to that. You know. That's not justwords. Pretty words in pactful words that I just chose that I'm goingno callmyself that this is about what does it really mean? You know, and I have tostep into that- I can't let myself off the hook. You know I've got ta wake upevery morning and know that I'm doing this for the right reasons. I think it's amazing because you didshare the whole importance around the legacy, and that is so so important andI think that's a fascinating question to end this conversation with so dothink about your legacy that you want to leave and yeah and check our Gill Gi,Edwards and you do have a distruptive distruptor club thatTisfuctorof the disrupt cub community on facebook. It's a free community,it's where myself and many more disruptors from around the world hangout so come and hang I out with us, so that was gill, Edwards of Bran, newconsultancy and the distruptor club. Let me know: What's been your biggesttakeaway from this episode and in the next episode we've got ilen partners,founder, JP Dalman and also the host of the impact Geders podcast. Where he'sbeen interviewing, some of the biggest institutional impact investors on hispodcast and he's going to be sharing, why and she's going to be sharing someof his insights on how businesses are becoming more impact driven and how notjust entrepreneurs but the whole financial ecosystem is aligningthemselves to wort solving and addressing the sustainable developmentgoes so tuned into the next episode. This has been the impact Gorash podcastand I'm Woonton see you in the next episode.

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