Impact Goal Rush
Impact Goal Rush

Episode 19 · 8 months ago

Carl Pratt - Intimacy at scale or how to curate a highly engaged community

ABOUT THIS EPISODE

Carl Pratt is the founder of FuturePlanet.love a community of sustainability professionals, change makers, and entreprneuers. They run highly curated monthly community connect events and a brand new 10X Impact Climate event series.

Connect with Carl at http://futureplanet.love/

...how to curate conversations andconnexions in the world ofthe sustainability. That is what we'retalking about in this episode. Hello and welcome to the Impact GoroshPodcast. This is the podcast for impact Entrepreneurs. This podcast aims toamplify the voices ofthe impact entrepreneurs addressing the UnitedNations Global goes Ikea The Sustainable Development Goals Listeninto fellow impact entrepreneurs on their journey in this new gold rush offmaking a bigger impact Get inspired to learn howto entrepreneurship You cangrow your impact to make the world a better place, leave a legacy and live amore meaningful life I'm your host Winton. In this episode, we have KarlPratt ofthe future planet share his journey off growing super engagedcommunity off sustainability professionals. This is mainly a UKbased community, but it's been growing from strength to strength runninghighly curated monthly community connect events in a brand new eventseries called The 10 X Impact Climate. Listening as car shares his number oneadvice on building communities, as he calls it, intimacy at skill. But beforethat, if you have missed the previous episode epistle number 18, we had ZanaHobson off turn Millennium Education talk about the challenges of thecurrent education system and why and how it needs to transform. So Gold isinto that episode. And now for today's episode culprit. Welcome to the show. So you,the founder and creative director of Future planet. So that's future planetdon't love. So tell us a bit about what does future turn it do. And how did youstart at this platform? Thanks for a lovely to be here. Yeah, it's all aboutthe love we rebranded Don't love this year with the view that we needed a lotmore love Well, that made this with centre of how we held space is acommunity. Your question? What does suit a friend do? And how did you startthis platform? Well, it depends when you once choose Teo. Like, look at whatwe were doing. Um, but I think in this...

...current guys, we started throwingevents. Probably about the same time is plastic became a thing. We ran an eventwith Joe Murphy from Ellen MacArthur Foundation and five or six other changemakers in the space on then. Since then have been running different events orhad been running different events in a variety of different thematic areas offashion, food, property, plastic act on climate like a load of topical themes.But with this intention around bringing people together from a range ofdifferent spaces on supporting to feel inspired, empowered as to the futurethey could co create together on we championed maybe 60 70 change makers onour stages. People with interesting storeys, people who are doingtransformational stuff like Sofia Mini or uM or Solo or Cath Cath Romanpackage store headed for Mike here, like just many times. To me, it wasreally interesting toe share, the storey of what's happening behind thescenes to people and then that sort of evolved into us, running slightly moredeeper events for change makers in organisation. So we did one onpackaging packaging unr act and then we did another one in packaging. Packagingre wrapped and then we did tenets impact supply chains on DH. There werebringing change makers across value chains together, so a different type ofaudience, but still really around how we supported people effectively bybringing them together on then the very, very beautiful human. Henry Unwin, fromNando's, was our first member probably before we should've been asking fromTokyo on and on and on. But he was very supportive. And that was quite sometime ago for pre code. And then the equally wonderful Kevin Dunkley joinedus from a church global and and soon we...

...had a party because a couple of othershave joined a swell as members on then and then we saw Van events and it gotlike, it's difficult to run events on DH, do everything else but the cyclesreally intense. So we sort of had this really big vision around bringingeveryone, everyone, let's bring everyone together on then, Um, yeah, yeah. Anyway, on DH. So that bondthen got sort of stuck running of it. And then in the beginning of 20 whatwas what was covert? When was that This last year? 2020? Yeah, it's thebeginning of 2020. We had this mega plan for events. It was very tiringlooking at it, but we're gonna do a load of stuff and we'd run a reallygreat event with in partnership with Organ. And it had been really wonderfulin supply chains have been really good, and we just sort of built ourselves upto this series of others on DH, then covert hit, which was for us.Transformational on DH, I think probably was the start of us figuringout what our role wass as a team as an end of minors as an individual. Butalso ours is a community. And so in the Mel A that was cove it like early days.I was just watching and listening and observing and just tuning into what washappening. Obviously no life events. We're going to be happening. So but onDH Laura from from compass scruples like car. Come on, What you doing likeyour doing community on you and where, you know, we need to connect withpeople and see what they're doing in their organisations. And so it's like,Oh, oh, yeah, Okay, okay, fine. I'll do that. And I felt very shy about doingthat. They felt a bit like that. I felt really like no one's gonna want to comeand do anything with me. But it was really the start of like What we've gotnow is a really strong identity around around community. And we had all thecomponent pieces Community Unified by...

...values of love, kindness, inclusive,the empathy and optimism like some, you know, principles. Like we all wanted towork together to make the world a better place. Andre, we had that. Butwe'd never really connected the dots in a really meaningful and strong way. Andwe also have been geographic, you'd like, sort of limited in the, you know,we could run events in London, but that didn't include people from all over theplace on DH. So suddenly we just had this opportunity toe play a role inconnecting the who and supporting them bring together. And actually, the firstone we did with six people, I think so. Louise Nichols, Laura Henry Robin fromNestle and Justin Fever Tree and one other person to have forgetting who Ishouldn't be forgetting but so very small number of people. And it was justlike, Hey, what's up? How are you getting on? What you doing? Like,what's up in your world? Like, how are you? And then within about three oncewe had probably 50 or 60 people on a monthly community connect, and now wehave, like, 10 new people joined last month and really The only limitingthing for us at the moment is our timeto find and welcome new people. Andso it's really allowed us to really tune into how we could be of service tothe community. And I think stripping out a lot of the noise around thephysical world and focusing in on digital, even though it's a moredifficult format, too convenient, it's super. It's challenging. You can't justthrow people in a room with some wine and food and think it's gonna be agreat time. You know, you have to really think about it. But it does alsoallow one to really tune in tow what community is and and on what yourbuilding and say, Yeah, that's it. So it's sort of a road is arriving and ithas been arriving for some time as we feel sort of followed our noses, andnow we have a load of people that are really helping t deliver that missionas well as everyone in the community,...

...which is my dream. That was. We all gotit together for each other, but when you'd say, How do you stop? I would sayI really don't think it was me. I think it was just like it just kept onrolling. Like so many people have contributed toe what it is today. Um,yeah, that's a long answer to a short first question. Cool. Really cool. I mean, it reallybrings me to the next question, which is really, why is it so important to bepart ofthe communities? And, you know, especially for us who are in the impactspace, you have sustained space. Like where we are, where things are changingso quickly and there's so much to learn. Yeah, why? Why is it important to bringpeople together? I mean, I've run events as well. I think such a, um, ina way, it's It's a very rewarding rule, but it's also quite tankless becausethere's so many things happening. There's so much that needs to cometogether. So So tell us a bit about, you know, committee. Why? What does itmean to you? Why is it so important? What beautiful question. It'severything. Often I find the quotes from people that arrive, Um, Teo Teokind of come and be part of what we do. And Adam Garfunkel? He probably doesn'tremember that he arrived with this quote that he was talking, I'm going toget it wrong. It's not gonna be a quote Cisco anyway, say, but he basicallysaid like we need. Like we like we're facing this unprecedented moment on. Weneed resilience to deal with that and that can't that kind of sort of comesfrom community on DH. My view is it could be like we're all in communityall the time on different people convened at different times indifferent ways and that feels great on DH. Like I was on a cool yesterday witha load of people in what sussed e and that was really lovely on that'scommunity. And like all these different things, their community, and that feelsreally good. What I feel like we're...

...doing future planet isn't it is anintentional community. We're the mission and we're focusing on solelycommunity like that. Something on DH. My view is that everything can be foundin community, so we would like some of the cook back. Firstly, like a lot ofpeople just turn up to do stuff with us because I think they like it and theyfeel good doing it. and that's really important because it's gonna be superdifficult. You know, if you're in a role in an organisation or anywhere,frankly trying to make the world a better place, it's sometimes that issometimes a thankless task and difficult and hard. And you just needto be able to say someone Oh my God, it's so hard right now, Aunt, havesomeone might be on the same page, Izzie or Hey, how do you do this? Idon't know how to do this. Is anyone else anyone else done this thing?Because I'd love to chat to you. You know, I think one of the beautifulthings about our community is that everyone so helpful and kind and lovingand like, thoughtful. So it's a really easy, easy job. It didn't feel easybecause I had loads of challenges around self esteem and stuff. But it'squite an easy job to great bring a great people great group of peopletogether that really, you know, they were really do that for us. I thinkwhat we do in future predators just think about it in a bit more thanprobably a deeper way on DH. I think we're building it together. I think weare building it together on dso eye view community as a way that we canstart Teo be more systematic about how we solve systems on DH. There are greatthings around. There's a future. We have a few ways to look at it likepersonally want. You want you to come feel inspired, empowered. Part of, youknow, a family of people that are doing stuff the same as you professionallylike What are you looking for? I'm looking for this. I can help with this.I'm working on this. Anyone know this person? Anyone got any ideas around howto do this like that? Those are like the core things because that's what wewere wandering around trying to find out. Or do you know anyone in thisplace or whatever? And then it's about creating a space where everyone couldjust hang out and help each other and...

...then beyond that, like, what's what weneed is to be way more joined up. And so our vision is around. Every citywould have a community of action, and through that you, Khun, much moreeffectively scale up impact whether that be solutions or ideas or policiesor regulations. When we're more joined up. Cross sector cross silo crossfunction, whether that be across government, NGO business, investment,marketing, sustainability, the mix. That's when you can start to be muchmore coordinated in how we approach solving this. And we can get ahead offwhat we're currently playing. Capture pawn on DSO and we're now justexperimenting with how do we do that? But that's what's really fascinatingfor me. Like, how do we collectively grow something with the same scale ofextinction? Rebellion, But that is interconnected to every organisation onDH plays a functional role in supporting, inspiring, nurturing and,like setting. Thank you, Adam Garfunkel. Audacious goals for everyone, rightlike that. So that's where I am right now is like How do we do that? And thatthat is difficult like that. It's really difficult because it feels easyin words, but it's also you've got to go and build a team. You've got to goand so much to like to do that bit, you know. And so what we're experiencingnow is how do we how do we hold? So how do we empower people to build communitywith and for us with with them for themselves, right? You know? And whatwhat structure it do we need for that? Like, how do we what we call ourselveslike we had Tribe? No, we can't be a tribe because that's appropriation.Apparently, which is great. So let's explore that maybe we have so manylittle things that come into that kind of call conversation that actually Ifind fascinating on rambling now. But it's it's like that, you know, I guessall in all of that we focus on community like our whole day. Is thatyou know? So I love that and you...

...mentioned Adam Garfunkel and he writeshis base in London. He's a sustainability consultant. Hiscompany's got Junction Junction, Teo, so I'll definitely be reaching out toget him on the show as well. Yeah, you mentioned about the curation aspect,right? So how do you facilitate this sort of conversations? Especially whenwhen you're bringing people who might have different views are differentchallengers. But there's so much to learn. How do you How do you facilitatethat conversation? So it's like, um, it's like alchemy, but light touch on,then lie with loads of process, so that when anyone when everyone wears soft,getting better, so like when everyone joined. When people join us, they mapout there personal, professional goals and what thematic things they'reinterested in. So where we've got to be now, zero about 2030 or like, I'mreally passionate about, I know circle for me, so that gives us a start point.But actually, really, what happens is we just listen a lot of people, youknow, and I call them out, we hang out, we just get to know each other and thenI mean, that's all that's not sustainable as we grow. But it worksreally well for now, and I think we'll have people that, you know that's ourwhole vibe, will have people that do that and then we convene in an intimateway. So we're doing intimacy at scale. Every month the fantastic Sam and overon myself get together, and it's like a wedding plan, but only the best weddingyou've ever been to. And we liked her people in circles who we think my vibe.Sometimes they not sure why they're there, but we know that they'reinterested in some of the things on DH. We've experimented with facilitatorsand with everyone being facilitated, lots of different things. But what wespecifically have focused on his small groups. So we've got family circles andfour, we do break out circles of like,...

...five or six, and we might start doinglearning circles of, like, 10. But we don't We focus really on how to createConnexion around commonalities that people are working on on. We've doneexperienced an experiment like thematic stuff. So my favourite event, I feel,was we did with Charlotte Sul before Christmas on Andi, everyone cametogether around three questions. So what does it mean to be? What's what isinclusivity mean? What does it mean to be an inclusive community on DH? Howcan we be inclusive in our programming and actions? And we had a mirror board,we had groups, we have people just contributing and it wasn't perfect, butit was amazing. And we had, like, 216 contributions for people as to whatthey thought inclusivity, wass and so that so that was the experience ofdoing something we were all working together to create goal, you know,create set of things that they those outputs now informing everything thatwe're doing we, the very lovely Charlotte's soul, joined us. Um, Teo be a beacon for diversity andto help us to figure out, like how to do that. And also Samantha Nana waswell, and we were already working with Louise Nickels. And so we just sort ofhave more of a focus around, like diversity and inclusion is result. Thatand so that allowed us to then focus on on that within the community. And I'mnow just travelling because I can't even remember what the question wassand I feel like. I know I was asking about a festiveimitation and I could see that you have all these people on your team, not nowon your website. So that's really cool. So, you know, call for you've been inthis space for some time, you know, for someone who is starting out theircareer or they have a start up in the space again in Evita. What advice couldyou share? A common join great community if you're flying out. Yeah,it's all about who you know, like it's asking them for coffees and connectingand learning. And that is not. It's not whether you're starting out or no, it'swhatever phase you're up, like one of...

...my dearest friends in a new phase ofstuff, and so is reaching out to different people who she knows in thefuture back community and just saying, Hey, I'm doing this. What do you thinkabout it? When I started doing this crazy thing like I rang up by five orsix friends and was like So I'm thinking about doing this. Do you thinkit's a good idea? And that's that For me, like that gives you energy andmomentum and like it just helps, you know, like it so much could be answeredthrough the people that you know and how you know. Beyond that, I would sayalso do what you love and do what you enjoy doing because it's difficult.It's hard, it takes a long time to get good at it, and you may as well do itin a way that you feel like you've got energy to do every day. It's very easyto get lost in being good, and to forget that you also need toe might begood to yourself. So thank you so much for sharing that. I think you have suchan amazing community. Everyone should cheque out your work that you're doingso for people who are listening. And they're trying to find out whatactivities you have. Can you share for some of the events and the committeesthat people can put it? What a great question. So there are many ways we'realmost doing too much over the next four months on, we've got a regularcommunity connect every month where we support people with their with theirgoals and to get connected and feel bath community. You're welcome. You cango to our website for each planet. Don't love on applied to join on. Thenwe're launching a serious called 10 X impact climate, which will be 10sessions over four months where we're welcoming our host of amazing speakersincluding Jonathan Foley, executive director of Project Drawdown. Talkabout kind of based solutions on. We're interested in that. Siri's insupporting people along a range of theme. So we've got race zero sciencebased targets carbon footprint ing environmental justice, regenerativesupply chains rethink design, water,...

...food systems and nature for a nature ofthe heart of a solution. So we're really gonna adventure through onfinancing the future. So it really gonna adventure through so manydifferent areas and bring together a range of different people from from somany roles Marketing, finance, sustainability, grand on DH. It's openlike we welcome you. We have an inclusivity around our tickets. So, um,you can pay what you can or you can pay to join the Siris. Andre would love towelcome you to thank you very much. Call. I love to have you back on theshow at some point data. And let's have this conversation going. Really? Thankyou for creating the space for this conversation, and I would love to goback. Thank you. So dare you go? Della's culprits ofthefuture planet dot What's been your biggest takeaway fromthis episode? Let us know in the comments section on our social mediapage. If you haven't subscribed yet, please do subscribe. This will reallyhelp us grow our podcasts. And if you can think of someone that would benefitfrom this in today's podcast, please do share it with them. In the next episode we have FrancescoCara, a serial entrepreneur and academic teaching digital innovationand sustainability of the Mellon Institute of Design in Milan. And heshares his observation of why innovation and sustainability isgrowing exponentially and how some of the technology is becoming mainstream. So tune in for next week's episode.Thank you very much for listening into the end off this episode. We reallyappreciate you. This is the impact Gold Rush. Mining is one time, and I'll seeyou on the next episode.

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